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Google Tag Manager

Description of the service

This is a tag management system. Via Google Tag Manager, tags can be centrally integrated via a user interface. Tags are small pieces of code that can track activities. Google Tag Manager integrates script codes from other tools. The Tag Manager allows control over when a specific tag is triggered.

Data processor

Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data protection officer of the data processor

Below you will find the email address of the data protection officer of the data processor.

https://support.google.com/policies/contact/general_privacy_form

Purpose of the data

This list outlines the purposes of data collection and processing.

  • Tag management

Technologies used

This list includes all technologies through which this service collects data. Typical technologies include cookies and pixels placed in the browser.

  • Website tags

Collected data

This list includes all (personal) data collected from or through the use of this service.

  • Aggregated data about tag triggering

Legal basis

Below is the required legal basis for data processing.

  • Art. 6(1) S. 1 lit. a GDPR

Location of processing

This is the primary location where collected data is processed. If data is also processed in other countries, you will be separately informed.

  • European Union

Retention period

The retention period is the period in which collected data is stored for processing. Data must be deleted as soon as it is no longer needed for the stated processing purposes.

  • Data will be deleted as soon as it is no longer needed for processing purposes.

Transfer to third countries

This service may transfer collected data to another country. Please note that this service may transfer data to a country that does not provide an adequate level of data protection. If data is transferred to the United States, there is a risk that your data may be processed by US authorities for control and monitoring purposes without recourse available to you. Below is a list of countries to which data may be transferred. For more information on security guarantees, please refer to the privacy policies of the website provider or contact the website provider directly.

  • Singapore
  • Taiwan
  • Chile
  • United States of America

Data recipients

Below are the recipients of the collected data.

  • Alphabet Inc., Google LLC, Google Ireland Limited

Click here to read the data processor's privacy policy.

https://policies.google.com/privacy?hl=en

Click here to read the data processor's cookie policy.

https://policies.google.com/technologies/cookies?hl=en